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About Us

MyLifeStrategy has been developed by Carolyne Crowe and The Coaching Academy to help professionals like you overcome the challenges they face in their work and personal lives to become the best they can be.


Carolyne Crowe

Carolyne has a wealth of experience and knowledge in the personal development field. She is a Master Trainer in DISC behavioural profiling, a CPCAB trainer in Stress Management and Wellbeing, a Certified Resilience Trainer for both individuals and managers, a Mental Health First Aider and has a Masters degree in Workplace Health and Wellbeing.

Carolyne is passionate about helping others overcome the challenges they are facing to make their lives easier, more effective and more enjoyable. Her style is very practical, positive and strategic. Carolyne is proud that clients credit her with making a real difference, inspiring them to make the changes that are right for them.


Bev James

Bev is a personal performance coach, business mentor and author of The Sunday Times bestseller DO IT! OR DITCH IT which is now also available as a free business and productivity app.

As Managing Director of The Coaching Academy and Director of Mentoring for the government initiative Start Up Loans, she has an absolute passion for people and personal success. Bev's philosophy is that life is what you choose to make it, which is why she continues to develop her own personal development and takes a hands on approach to designing each module for The Personal Success Academy.


Pam Lidford

Pam is one of the top confidence coaches in the UK with more than 24 years of experience. As well as being an Accredited Performance Coach and Coaching Supervisor, Pam is also a Master Practitioner in Neuro Linguistic Programming and a Thought Field Therapist.

Pam has trained and coached thousands of people and was once described as a "new guru" by the Evening Standard newspaper. She is an advocate for personal development of all varieties and continues to reap the benefits of learning new skills for personal success and achievement.


Susan Grandfield

Susan Grandfield is a Personal Effectiveness Coach, Trainer and Writer who has worked with individuals and teams to help them achieve more of the success they dream of. Having spent 10 years working in the hospitality industry in various HR and L&D roles, Susan then became a People Development Consultant. Since then, she has worked with a variety of organisations in the public and private sector to design, develop and deliver highly effective development solutions. Using a Mindfulness based approach, Susan enables clients to increase their resilience when facing challenges and also their ability to relax.